Use case demo Video

Sales discovery with a live map: home-health scheduling

An AE selling visit-management software maps a home-health agency's manual scheduling process live during the discovery call — the director talks, the map builds, and the value conversation happens over the prospect's own current state.

Transcript

Ae: Quick housekeeping before we start — I'm recording this so I'm not scribbling, and I've got a tool called Sapeum running. As you walk me through how scheduling works, it maps the process out live on screen — so by the end we're both looking at your real flow, not my notes. That okay?

Director: That's fine. I'd love to see it drawn out, honestly — it lives mostly in my head and on a whiteboard right now.

Ae: Perfect. So start me at the top — a new patient lands on your plate. Where does it begin?

Director: A referral. Most come off a hospital discharge — the discharge planner sends it, sometimes a physician's office calls one in. The discharge ones are the pressure ones: there's a clock, we're supposed to see that patient within forty-eight hours. Intake grabs the basics — demographics, diagnosis, referring doc, address, what service.

Ae: And before anyone's scheduled, I'm guessing there's an insurance piece?

Director: Oh, yeah. We verify coverage — Medicare, Medicaid, managed care — then get authorization for the plan of care. That's the first place things stall: if the auth's pending, we can't schedule a billable visit, so the patient sits in a holding queue. Awful when the clock's already running.

Ae: So you need to see them in forty-eight hours, waiting on an auth you don't control. Once it clears?

Director: We figure out what they need. Skilled or non-skilled — skilled is a licensed clinician, nursing, PT, OT; non-skilled is a home-health aide. A lot need both. Then the plan of care tells us frequency — RN twice a week, PT three times a week. And then we match a clinician, which is the whole job, honestly. The right discipline, but also the right skills — wound care, infusion, peds — plus geography, who's available that week, sometimes language.

Ae: And how do you actually do that matching?

Director: [laughs] You're gonna laugh. A giant whiteboard and a spreadsheet. Clinicians down one side, days across the top, writing patients into slots and erasing and rewriting — every visit slotted into somebody's week, all by hand. And then routing — ugh. We sequence each person's day so they're not crisscrossing the territory and burning hours in the car. That's done in our heads, or whoever knows the geography eyeballs it.

Ae: Let me pause there — that sounds expensive. When routing's done by eyeball, what does it cost you? Mileage, overtime?

Director: All of it. We reimburse mileage, so bad routing is real dollars, and clinicians hate the drive time — it's a retention thing. Run long, you tip into overtime. A chunk of where money leaks is just routes nobody had time to optimize. If something sequenced those visits to cut drive time, that's money back without adding headcount.

Ae: Really helpful. Schedule's built, routes set — how do people find out, and then it survives the week intact?

Director: We confirm the week with the clinicians, then call and text patients and families with their windows — a lot of phone tag. And [laughs] no — that's the joke. What we build Friday is fiction by Monday at nine. Somebody calls out sick, a patient cancels or doesn't answer the door, somebody's readmitted overnight. Every one means we reshuffle — find cover, re-route, re-confirm. So all that matching and routing? We redo it every morning, under pressure.

Ae: Let me jump back — you said most referrals come off discharges. Still the split?

Director: Yeah, so — let me actually correct that, I was rounding. It's not all discharges. We've grown the physician-referral and Medicaid waiver side this year, so it's more like sixty-forty, discharge to community now. I made it sound more hospital-driven than it really is.

Ae: Good to know — changes how the clock pressure looks. Okay, the clinician makes the visit. Then the back end?

Director: They deliver the care, then document in the EMR — assessment, OASIS if it's skilled, the visit note. And then EVV. Electronic Visit Verification — GPS-stamped proof of who, where, when, what service. Mandated, the Cures Act, especially on Medicaid. And when a punch is missed or late, that's a compliance exception, the claim's at risk — so someone's chasing missing punches by hand so we don't lose the billing. Which — actually, hold on, let me walk that back. It's not just my schedulers. We've got one biller who basically owns EVV cleanup now. I undersold how much that exception-chasing costs us.

Ae: That's a meaningful one. So how does it close out into getting paid?

Director: We reconcile. Match what actually happened against what we scheduled, true up hours and mileage for payroll, line the visits up for billing. When scheduled and actual don't match — given the reshuffling, often — somebody reconciles by hand. Then at the end of the episode, sixty days or when the auth runs out, we trigger recert and a new auth, and the whole thing loops back around.

Ae: Last question, the one I care most about. You've done this a long time — what do people get wrong about home-health scheduling?

Director: That the hard part is building the schedule. Everybody assumes the puzzle is matching clinicians to patients and laying out a clean week — that's work, but we can do that. The hard part is it falls apart every single morning and we rebuild half of it before nine a.m., on the same whiteboard, while the phones are ringing. It's not scheduling. It's rescheduling, over and over, all day. That's the job nobody sees, and it's what burns people out.

Ae: That's exactly the right note to end on. This map makes the daily-rebuild loop really obvious — I'll share it back with you. Thanks for walking me through it.

Director: Of course. Seeing it laid out — the spots where we do the same thing by hand fifty times a day kind of jump out, don't they.

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